A Manager’s Guide to Data-Driven Success

Outline

0. Start Here

Foundations and Outcomes

1. The Goal of Analytics

2. Aligning Analytics with Business Strategy

3. The Outputs of Analytics

4. Analytics Across the Organization

The Analytics Process and Structure

5. The Analytics Project Journey

6. The Analytics Team

7. Cultivating Analytics Expertise

8. Choosing Analytics Initiatives

Data Fundamentals

9. Gathering Data

10. Creating New Data

11. The Cost of Data

Governance, Risks and Ethics

12. Analytics in Crisis and Uncertainty

13. On Risk and Ethics

14. On the Growing Sophistication of Tools

Analytics Careers

15. Creating Visibility for Analytics

16. Transitioning into Analytics

Acknowledgements and Errata

in dev

Practice Questions

book covers.jpg

Hands-on Labs

Red icon: Strategy, Green icon: Hands-on

Lab A: Data Models

Lab B: KPI Strategy

Lab C: ETL on a Transactional Database

Lab D: ETL Tool Selection

Lab E: Creating a Dashboard (Part One)

Lab F: Analytics Storyboarding (Dashboards Part Two)

Lab G-b: Triggers, Alerts, and the Live Data Pipeline

Lab G: Churn Analysis

Lab H: Unsupervised Learning

Lab I: Supervised Learning

Lab J: Recommender Systems

Lab K: Integrating Analytics into Processes

Lab L: Working in the Cloud

Lab M: Cloud FinOps

Lab N: Simple Forecasting

Lab O: Optimization

Lab P: Data Governance Foundations

Lab Q: Analytics Capability Assessment

Lab R: Generative AI in Analytics

Lab S: Proposing an Analytics Project

Lab T: The Analytics Resume

Case Studies (with Data)

DVD Rental Store: Original Progressive Database Simulation System

Others


Inquiries, Comments and Suggestions

Author: David Agogo PhD FRSA Contact: [email protected]

SFEBB 6161 Operations and Information Systems Department David Eccles School of Business University of Utah

Available for Consulting as: Carter Consulting Ltd www.carter.ng


This work © 2025 by David Agogo is licensed under CC BY-SA 4.0

image.png